Groovin Mens' Underwear Ad

Finally, the grooming I did for Groovin, a Japanese brand of underwear, is out. It has been a long wait for this post. I have featured mostly female models and have been dying to feature something on men.

It was a whole day photoshoot and we had great models and one of whom (Eddie Tioh) starred in the local drama, Polo Boys. The above picture is Eddie.

Makeup for men is not as easy as slapping powder and applying lip gloss. It is far more complicated and the artist has to understand bone structure and light play.

Firstly, a cream-to-powder by Revlon was laid to complement the boys' tan and to even out skin tone. Then a darker foundation was used to shade the temples to make the forehead stronger. Then I shaded the hollow of the cheeks in straight diagonal lines and highlighted the cheek bones. Then I used a bronzer (Sephora) to blush the cheeks and sweep across the nose for that natural tan look. For the brows, I used a gel mascara to neaten them. A soft brown liquid eyeliner was applied close to lash line to define them and make them pop. To make the yese look brighter, I applied a little highlighter powder to the inner corner of the bottom lid. The lips are given a lick of a nice chocolate coloured gloss (The Body Shop - limited edition). I crimped the eyelashes and tipped the lashes with black mascara.

This image appeared on the cover of a Thai magazine for men. The model featured is Anthony. Yes, there is body makeup to make the abs pop. First, we applied a moisturiser which Ernest Seah, the stylist brought back from the US. Some shimmer powder was mixed in with a little liquid foundation from Constance Carroll to enhance the tan and to impart a sexy glow that is not overly shiny.

The photographer was Marcus Mok, who is now based in Australia. Fashion styling was by Ernest Seah. If anyone is interested in the underwear (I love it - soft, lightweight and luxurious), can go down to Sportsmen Asia's new store in The Platinum, 46 Upper Cross Street #01-02 (opposite Chinatown Point) and at all Isetan men's department to check the range out.