What would you give for a foundation and powder that is light as a feather and takes years off your face? No, this is not a hoax. Makeup Forever has developed High Definition (HD) foundation and powder that is so light that it feels like you are not wearing makeup. Coverage is even and so sheer that it looks like you are born with great skin.
Developed for professional use with high definition TV and films, this product looks like it is going to be a huge crossover commercial success. What is HD foundation and powder? And what is so different about these two products compared to the others on the market?
The introduction of high definition films has stressed out many makeup professionals. This is one instance where technology is more bane than boon. So sharp is the resolution that it is putting the skills of makeup artists to the test. Poorly laid foundation and sloppy eye shadow blending are obvious on screen although it may not be to the naked eye. No longer can makeup artists depend on digital imaging to bail them out.
Answering the plaintiff cries of these professionals, Makeup Forever has launched their specially developed base and powder. Foundation and powder are talc free thus eliminating that cakey look and feel that you get from regular off-the-counter makeup. To ensure streak-free application, the French makeup company has developed a special sponge and foundation brush. The sponge is almost poreless unlike many found in pharmacies and therefore does not excessively absorb colour. So all you need is just a little foundation and your entire face can been sufficiently covered. The foundation brush is made of nylon as natural bristles, being organic, will suck up the moisture in the product and result in a streaky application. While the foundation comes in 15 shades (10 more to be added by end of the year) to suit different skin tones, the powder comes only in one colour: white. Made of micro-fine particles of silica, mica and zinc oxide, the powder smoothens fine lines, reflects light and protect skin from harmful UV light. And the good thing is that you don't a lot of product to set the foundation; all that is needed is a little dusting with a specially developed Kabuki brush.
At a special seminar for makeup artists, Makeup Forever's trainer applied the products to half a face of a volunteer who is in her 40s. You can barely see makeup on the model's face, but the side with HD foundation and powder looks distinctly younger and fresher. The product is also suitable for men wanting great looking skin. I got the trainer to paiint my face and after the session I caught up with some friends who could not tell that I was wearing makeup, but they did comment on how good my skin looked.
Retailing at $75 per bottle of foundation and $55 per container of powder, Makeup Forever's HD foundation and powder is certainly going to be a great success.
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